It’s officially summer, especially here in Dallas! We are already in the high 80′s and it’s only the first week of May. While it may be 80 ° here, it looks like its 110 ° the new Armani Exchange campaign photos. I like that they chose to do a black and white campaign, because the photos have some odd sense of depth to them.

This is the last S/S ’10 campaign I’ll be posting and it’s kind of sad. There weren’t that many great ads for this season and I was really expecting something new and fresh for the new year/decade. Anyway, while this campaign may not be all that alluring, it sure does show great clothes! I love Pepe Jeans and have for like 6 years now and they fit and look amazing, plus Alexa Chung does the short shorts justice as always.

Say it isn’t so! The models aren’t jumping high into the sky! This can’t be a Lacoste ad, but it is and its fun and super swell. Shot by Ellen von Unwerth, the models are enjoying typical youth activities that occur in the best seasons of the year, spring and summer!

Are you thinking about the song that goes “1,2,3 not only you and me” when you see this picture? I am when I look at Kate Moss and Baptiste Giabiconi in the adverts for Just Cavalli S/S ’10 campaign shot by Mert & Marcus. What is with Kate Moss and suggestive group sex pics these days?

Sexy as always, Armani Exchange S/S ’10 ads bring back the heat just in time for summer. Some familiar faces (Clint Mauro and Marlon Teixeira) are back  and in each others arms. Sports Illustrated model Irina Shayk also brings some heat to the sexy fun in the sun ads.

Dree Hemingway for S/S ’10 Gianfranco Ferré campaign… she’s just naturally pretty.

One of my favs, Ollie Edwards for the Giorgio Armani S/S ’10 Campaign… dark and mysterious.

Cory Bond for Ceasare Paciotti S/S ’10 Ad Campaign.